A collaboration between AliceVFX and playfilms to bring a stylised miniature set design, to introduce the new McDonald's McSpicy.
One of the key points of the brief from the agency was avoid the use 0f 3D CGI. The intended look was to complement the live shoot of the actual food products. A multitude of craft materials were needed to bring the tiny world set to come alive. Additional stock footage was incorporated/composited to help make the scenes of the tvc more coherent.
Post-Production, Compositing, VFX Supervision
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