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A short, pandemic, food startup designed to understand how hyperlocal marketplaces worked during the Covid-19 lockdown.
The 2020 Pandemic created unprecedented changes in the economy, affecting millions of people with their livelihoods in peril due to health safety concerns, lack of access, enforced lockdowns, etc. A lot of affected individuals who lost their jobs as result of multiple waves of recession, created new ways to alleviate lost income through hyperlocal marketplaces. Small towns and villages created a series of home-based startups from food deliveries to home services and these first-time founders went online to market their products and services.

One of the most successful categories during this event were food-related startups.
Create a brand new, premium, flavoured butter to complement and support food products sold in hyperlocal marketplaces.
Butter Fairchild has a unique "ad hoc" art direction. It was created while the product was being made in the kitchen.
The creators of Butter Fairchild have always wanted to design and create a product that they themselves would be proud of if it was placed in a deli or a supermarket. The art direction was basically inspired from everything that the creators love: Traveling, Painters, Typography, Picnics, etc. It was a collection of things that they love that all cascaded down to the flavours of the Butter.

The product photography was done in ad-hoc mode as well. As soon as the product was put into jars, labels printed and pasted on, the team took the good minutes of a golden hour to shoot the product photography using stuff that the team has at that time of creating the products.

Evoking a feeling of traveling and sight-seeing, explorations helped alleviate the lockdown anxieties.
Product Photography
Social Content
Suggested food pairings were inspired from pairing the most expensive butter (Balsamic Truffle) into the cheapest pair we could find (day-old bread) to contrast and combine affordability and a premium product experience.
Butter Fairchild
Jeff Mendoza
Product, Design and Photography
Che Mendoza
Product, Styling
Marjorie Cadiz
Arlene Wilkerson
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Partnerships, Investors, and Collaborations welcome.
Singapore Business Address Goes Here 24601, Singapore, SG
+65 0000 0000
Philippines Address Goes Here 24601, Philippines
+63 917 000 0000